What do we crave?

A while ago Scott Adams had posted on his blog about the blogs with the most popular ratings and went on to analyze the readers' profiles.

http://www.dilbert.com/blog/entry/your_psychological_profile/

One closer look at the whole post indicates that the profile he has outlined is nothing but the topics written most often by him. In short, things he likes, similar to his profile and such. For example: when he says that we like to read posts based on how things work or possible solutions to global problems because we are logical thinkers, means nothing more than the fact that he blogs on these topics the most. By derivation, if we read that, we must like that. Predictably, this post received the highest number of comments.

I can't help thinking that this is exactly the same choice facing me when I chance upon my astrological profile. My mind will subconsciously go to my zodiac sign, and if there is something I think of as positive, I want to believe it. If there isn't I can shrug it off. And the more I see the astrological predictions in store for me, the more I see the pattern of his post in it. Randomly, there will be some aspect of the prediction that will hold for me, but there are huge portions that don't. But the small portion sticks.

Emphasizes time and again how much we crave for an understanding of ourselves and our futures. In that respect, I found Jikku's(http://lettersforall.blogspot.com/) letter to her teenage self series very interesting. How our life would have changed if we knew then what life had in store for us?!